Internet Electronic Services
We offer a full complement of Internet service capabilities, including website development; sophisticated, interactive marketing techniques; job boards/online employment; candidate resume pools; network sites; banner advertising; virtual job fairs; and more. We can also incorporate digital video, audio, graphics, photography, 3-D animation, and text into CDs and other multimedia communications.

Radio
Radio has become one of the most popular forms of recruitment advertising because your message is alone in the spotlight getting full attention from both active and passive job seekers. In addition, you can tailor your spots to match the type of people you want to attract.

Television
TV can target your specific audience and generate the candidates you need, all very cost effectively. Mason & Kichar will provide a detailed analysis to meet your company's specific needs.

Movie Theater Advertising
Place your recruitment message on the big screen. Mason & Kichar will work with you to select theaters that effectively target your potential candidates.

Mall Advertising
Today's shopping malls have become a local magnet, attracting a diverse audience. Mall advertising offers constant exposure to your recruiting message.

Train & Bus Advertising
Train and bus advertising rides along with many commuters. It's the perfect venue for a recruitment message. Train and bus campaigns are flexible, too. You can customize a program to meet your budget while you blanket the market.

Outdoor Advertising
With its visual boldness and high frequency, outdoor advertising and electronic billboards excel at building awareness and maintaining image. You can target any geographic region, from multi-state to single street, along with specific ethnic demographic profiles.

Direct Mail
Direct mail is a powerful tool that allows you to target, personalize, tell a full story, and measure response. All forms of collateral, from recruitment brochures to interactive CDs, can become direct response vehicles. Mason & Kichar will plan, develop, and execute the program for you, from the selection of lists to the final mailing.

Run of Publication
There's more to recruitment advertising than the classified section of newspapers. Mason & Kichar will show you how to take advantage of special sections like Business, Sports, or Living to achieve recruitment goals.

Talent Scout Cards
They may look like a business card, but they serve a different purpose. Talent scout cards contain information about your company, employment opportunities, and a contact name; and can be used to drive candidates to your corporate website. Armed with these handy tools, key members of your organization can selectively recruit talented individuals anytime.

Employee Referral Programs
Employee referral programs are among the most successful means of finding loyal and productive employees. Qualification levels of respondents are higher, and these cost-effective programs maintain morale and lessen turnover. Mason & Kichar can also help you investigate the feasibility of vendor referral programs.

Campus Recruiting Programs
The most effective way to meet college recruitment goals is by utilizing techniques appropriate to the audience you're going after. These may include booth displays, electronic media, college radio and newspaper ads, on-campus posters, and promotional items.

Open Houses
Personal contact between company people and potential job candidates is a major means of creating a positive image. The open house setting can be a friendly, non-threatening way to create a positive image while letting you get to know a candidate.

Career Fairs
Career fairs are cost-effective events that attract professionals seeking career direction or changes. They also provide competitive insight. With so many career fairs available, Mason & Kichar will help you determine which ones are best suited to your needs.